Example # 9 – “…A college student who has earned a reputation as a video game expert
maintains a personal weblog or “blog” where he posts entries about his gaming
experiences. Readers of his blog frequently seek his opinions about video game
hardware and software. As it has done in the past, the manufacturer of a newly released
video game system sends the student a free copy of the system and asks him to write
about it on his blog…”

View the PDF : http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf

Brought to you by the:

FEDERAL TRADE COMMISSION

16 CFR Part 255
Guides Concerning the Use of Endorsements and Testimonials in Advertising
AGENCY: Federal Trade Commission.
ACTION: Notice of adoption of revised Guides.
EFFECTIVE DATE: December 1, 2009.
SUMMARY: The Federal Trade Commission (“FTC” or “Commission”) is adopting revised
Guides Concerning the Use of Endorsements and Testimonials in Advertising (“the Guides”).
The revised Guides include additional changes not incorporated in the proposed revisions
published for public comment in November 2008. See 73 FR 72374 (Nov. 28, 2008).
FOR FURTHER INFORMATION CONTACT: Shira Modell, Attorney, Division of
Advertising Practices, Bureau of Consumer Protection, Federal Trade Commission, Washington,
D.C., 20580; (202) 326-3116.