You may already be familiar with Google, MSN and Yahoo’s decision. to support the Sitemap Protocol. If not, read up!
Here’s the idea. It’s basically possible now to tell the major search engines exactly how you want to have your site indexed. You can included specific pages of content that might not otherwise make it into the index through traditional methods, ie; site submission. Site submission is dead. It’s been dead for years according the SEO Experts everywhere.
For example:
SEOBook – http://www.seobook.com/archives/002116.shtml
Do website submission programs actually work? – http://www.webmasterworld.com/forum48/534.htm
Daniweb – Web site submission – http://www.daniweb.com/forums/thread72180.html
SEO: What Definitively Does not Work – http://www.gatewayinfotech.com/uk_web_designer.asp?id=59
If you’re one of my clients, you know this. In fact, if you’re a blog client or in our blog network your content is being indexed by Google each and every time you write a post on your site. That’s right, each time you write a post on your blog the Google Sitemap Generator rebuilds your sitemap, compresses it and sends it to Google for inclusion in the index. If you have a Google Alert setup for your site, you’ll notice that your site gets indexed usually within a couple hours.
So what do we do differently? If you’re competing with us, here’s what you need to do. Install the Google Sitemap Generator plugin. Configure it properly, and setup your initial sitemap.xml file. It’s pretty much set it and forget it after initial configuration. Be sure to keep the version up to date for your own clients.
There are of course many sem options in a blog setup. This is just one aspect of solid theme development for search engines and directories. At Big Island Ads we provide over one hundred tweaks to each blog that improve and support specific search engine marketing goals.