As the economy changes so does our spending habits. As spending habits change we look at our “books” to quantify sales, cut costs and forecast. As we dive deep into current trends, new or sometimes old trends emerge. As we learn over and over again on the web, the web is often less about new economic theory and more about more participation in a more open and transparent environment.
Two notes this week to ponder:
Possible demise of the “Longtail” theory – We all try and fit web 2.0 into our models of reality. The inventor of the longtail theory has decided to rethink his perception of web 2.0. I’m adjusting mine too.
Google search results being orchestrated by Google employees – Long thought to be strictly adjusted by an advanced search algorithm, Google has officially announced policy to dictate search results based on some sort of internal perception. So just when you thought your best blackhat efforts were really worth the money, you’re wrong, again.
Having watched carefully the demise of DMOZ, the question left in my mind is now how relevant will Google become since it turns out they just announced they have little more than a giant search directory. This will have far reaching implications in the ad / tech industry. The Register calls is Googlewashing. Here we grow again.
I’m marking this day in my calendar as the official start of web 3.0.
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